A push present is a gift given to a mother by her partner after she has given birth. It celebrates a mother’s literal labor of love in bringing a new life into the family.
Push presents can be different for each mom according to their tastes. If your partner loves jewelry, she might enjoy an engraved MAMA necklace to celebrate her important new role. If she loves to be pampered, she might enjoy a spa day where she can relax.
Partners have been giving postpartum gifts for moms for decades, though the name “push present” is more recent. Google Trends has been tracking the search term “new mom gifts” since 2004, but the tradition goes back long before that. “Push present” started increasing in popularity in the last decade, partly thanks to celebrity moms sharing their new mom gifts.
In 2022, more than half of the moms we surveyed had heard of push presents, with younger moms much more likely to be familiar with the idea. 70% of moms ages 18-24 have heard of push presents, compared to:
- 63% of moms ages 25-34
- 53% of moms ages 35-44
- 37% of mom ages 45-54
- 36% of moms 54 and older
If you are considering a push present for a first-time mom, she’s likely heard of this gift and is perhaps even expecting it.