Most Wanted Push Presents According to Moms

A push present is a gift given to a mother by her partner after she has given birth. It celebrates a mother’s literal labor of love in bringing a new life into the family. 

Push presents can be different for each mom according to their tastes. If your partner loves jewelry, she might enjoy an engraved MAMA necklace to celebrate her important new role. If she loves to be pampered, she might enjoy a spa day where she can relax.

Partners have been giving postpartum gifts for moms for decades, though the name “push present” is more recent. Google Trends has been tracking the search term “new mom gifts” since 2004, but the tradition goes back long before that. “Push present” started increasing in popularity in the last decade, partly thanks to celebrity moms sharing their new mom gifts.

In 2022, more than half of the moms we surveyed had heard of push presents, with younger moms much more likely to be familiar with the idea. 70% of moms ages 18-24 have heard of push presents, compared to:

- 63% of moms ages 25-34
- 53% of moms ages 35-44
- 37% of mom ages 45-54
- 36% of moms 54 and older

If you are considering a push present for a first-time mom, she’s likely heard of this gift and is perhaps even expecting it.

Childbearing is a labor of love. Nine long months of pregnancy followed by labor, birth and the postpartum stage are life changing. No wonder new moms want to celebrate the new arrival with a keepsake of this special time and their new baby. And they deserve it!

We surveyed 1,000 expecting moms in the U.S. and 74% of moms surveyed, regardless of age, said all new mothers should get push presents. The younger the mother, the more likely she was to agree:

- 82% of 18–24-year-old moms say all new mothers should get push presents.
- 81% of mothers aged 25-34 feel the same.
- 76% of mothers ages 35-44 agreed.
- 61% of mothers over 54 agreed. That figure is still over half.

The arrival of a new baby is celebrated in many baby-focused ways—baby showers, gender reveals, maternity photoshoots, “babymoons” and more. But a push present is a more intimate celebration. It’s a special gift given to show appreciation for everything it took to deliver the child. It’s a present that says, “Thank you for creating new life.”

Despite saying all new moms should be celebrated with a push present, 80% of moms we surveyed have never asked their partners for this gift. And of the moms who said they received push presents, 59% had not asked for one.

Why are they being so shy about asking? There are many possible reasons why moms aren’t dropping a hint. Some might be thinking about the cost of a baby and feeling that all gifts should be for the baby. Some might not feel comfortable directly asking for gifts. Or maybe they don’t ask simply because they assume their partner already knows to get them something.

Luckily, Haverhill made sure to ask mothers which presents they’d like most. We grouped potential new mom gifts into several categories and then asked which one represented the ideal push present if money were not a factor. Our survey choices included:

- Jewelry
- A Spa Day
- Clothing, shoes, or bags
- Skincare and cosmetics
- Electronics
- Home decorations and furniture
- Home goods, like a coffee maker or new bedding
- Other, like postpartum help, a nanny, money, or a housekeeper

It’s no surprise to us that jewelry is the top choice for a push present. Jewelry is extremely personal and an affirmation of what we value most. A personalized birthstone ring or birthstone necklace created just for her to celebrate the birth of a child is a gift a mother will cherish for a lifetime. A lasting memento of a major life milestone.

Pampering, whether it be spa days, massages, pedicures, or something else, is also a popular choice. This gift gives new moms a chance to relax, something they know they won’t get much of now that baby has arrived.

Clothes let new moms revisit their style options postpartum. What mother doesn’t want the chance to feel beautiful with a new outfit, designer bag, or shoes?

What all the most wanted push presents have in common is that the gift recognizes moms and this life-changing event. Jewelry is especially personal and offers an added layer of romance. Perhaps that’s why it took the top spot.

Let your partner know that you love them and everything they do and that they are the sparkle in your life that makes it worthwhile.

Knowing that moms prefer jewelry as a push present is a start, but exactly what should you get them? If you’re considering jewelry for new moms, take some inspiration from the moms we surveyed.

According to our results, rings, earrings, and necklaces were equally popular (61-64%), with bracelets not far behind (47%). A gift like a birthstone stackable ring could be customized with your child’s birthstone. Mom could even add additional rings as your family grows.

Mom’s age might also play into which jewelry she’ll like. 70% of respondents 34 and under selected necklaces as their preferred jewelry, making necklaces the most popular push present for this age group. A personalized necklace with her child’s birthstone or initial gives her a physical touchstone to connect to her new baby and growing family. Motherhood and raising children is both challenging and rewarding and fine jewelry reflects the strength and sparkle mothers bring to this role.

The essential element of a push present is not the gift itself but the story it tells. The birth of a child is the start of a new chapter in your lives. Push presents allow you to celebrate this new adventure while also showing your partner that the adventure wouldn’t be anything without her.

According to our survey, moms felt jewelry was the most storied and meaningful gift.

-61% of moms we surveyed said jewelry, like a family birthstone necklace, would be the most meaningful push present. A family birthstone necklace could include birthstones for you, your child, and your partner. A shining constellation of gems that show the world her family is important to her.

- 21% of moms said that pampering such as spa treatments, massages, or pedicures would be the most meaningful push present.

- The remaining moms (19%) choose other gifts as most meaningful. This included clothing, home goods, electronics, cosmetics, etc.

Why does jewelry top the list? Perhaps because it is so personal and lasting. Just like wedding bands and engagement rings, Mother’s rings and necklaces become a part of your everyday wardrobe. They bring a connection to the people and events that mean the most to you. The physical act of touching the birthstones in a necklace or bracelet or ring reminds you of your loved ones and the special place your family has in your heart. 

There are several ways you might customize push present jewelry. You could choose birthstones or engraved initials to represent members of your family, engrave a special message, or add a symbol like a cross or heart. Think about what is most important to her and find a way to weave this into the jewelry design.

According to our survey, most moms said birthstones and engraved messages were the most meaningful to them. In fact,

- 38% chose jewelry with birthstones of loved ones as the most meaningful.
- 35% chose jewelry with engraved messages as the most meaningful.
- 14% chose jewelry with monograms or initials as the most meaningful.
- 13% chose jewelry with photos of loved ones as the most meaningful.

Personalized jewelry is unique to each person and family. Each time she looks in the mirror or explains the meaning of the birthstones in her necklace to a friend, she is reminded of your growing family and the future you are building together. As your family grows, you can easily add birthstones and letters, letting the jewelry grow with you.

Expecting mothers expect to be celebrated with push presents and at other important milestones in life. When asked about when they want to be celebrated,

- 60% of expecting moms said they would most appreciate jewelry as a gift on an anniversary.
- 58% said they would most appreciate Valentine’s Day or birthday jewelry.
- 56% said they would most appreciate jewelry as a gift on Mother’s Day.
- 51% said they would most appreciate push present jewelry gifts.
- And 50% would most appreciate jewelry as a gift on Christmas.

Let us help you create the perfect gift for the new mom in your life. Our wide selection of timeless designs can help you find the perfect gift just for her. Choose birthstones, initials, symbols combined with her favorite color gold and a style that suits her to create a gift she will treasure. After all, our jewelry is meant to last a lifetime.

We understand the challenges of a growing family. There is never time to get everything done. We make gift giving easy and help you create a meaningful personalized gift even at the last minute. In our Rhode Island Studio, we can personalize your design in our handcrafted jewelry within three days or less. You won’t have to wait weeks or months. You and your spouse have already done enough waiting for your little one to arrive. No need to add to that.

Give the perfect gift to celebrate the day when two became three, the perfect family.